L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 3 Natural Black, 1 Kit (Packaging May Vary)

Only use L’Oréal products so after 40 years I still use L’Oréal. This hair dye is color it shows and leaves your hair soft and shinning. I often have people ask who does my color. I say me with L’Oréal. Tried others but inexpensive and always true to color I highly recommend this hair colorant and lasts for me about 5 weeks as I get older.

I cannot say enough good things about this creme hair dye. Firstly, yes, it's darker than the box shows. But that was why I bought it. I wanted a warm, darker, rich brunette tone to overlay the current too-red hue I've got. I normally use John Frieda foam in a variety of the darker brown, redder shades and they've just really been talking flat and not covering evenly lately. They also haven't been giving me the gray coverage it used to. So, I decided to give this a try and it's now my go-to. I love that it comes with an aftercare shampoo so you don't have a bunch of residue. I love, love, LOVE the conditioner. My hair was silky and full of vitality immediately after coloring. Once it air dried and I could see the color... It's absolutely gorgeous. Rich, even, vibrant tones of deep chocolate brown without being too brassy, ashy, or red. Perfection. And the gray coverage? What grays, again?

Excellent quality, gentle, long lasting color. Fantastic price ($5.99)!! Definitely recommended!

Love the color. Simple instructions

covered my purple hair very well. came out really dark. i got the 4 dark brown for reference. before was a little bit lighter purple than the picture.

For all the people saying the ash color turned thier hair orange, its not the dye. Its your water. I bought this dye months ago and it also turned my hair more brass at the roots and my hair always tends to get more brass with washing after. I changed my showerhead to one that removes chlorine and minerals like rust and my hair no longer turns brassy. The color works as intended and my hair is a neutral cool brown as I like it.

First no ammonia smell at all, other review must be for a different brand. Creme so doesn't drip all over & stays put. Includes shampoo & conditioner. The best I have found. Very easy, full coversge, evenly cokored and very natural, shiny & soft. Couldnt get conditioner open so used mine...Wasn't important part. So great it is difficult to find & long shipping times so order more than one.p

I LOVE this hair color. It's so easy to apply and it covers the grey in my hair back to light brown. I do have to color my hair more often than I used to but I'm older and my grey comes back through a lot quicker now. The color is simple to mix up and after an easy application you just wash it out and condition it with the products included in the box. I'm having trouble finding my color at my local store but it's always available on Amazon. I highly recommend this hair color if you do color your own hair.